Real Freshness, Real Value

Who are we

Founded in 2003, Rashida Shabbir Trading is a Dubai based, well-established limited liability company that specializes in food services & catering supplies.
As of 2014, the business employs 15 staff members who have diverse jobs in their respective fields. The company operates from a 8,000 square feet warehouse located in Al Qusais, Dubai, which is the main headquarter of the business.

For over 18 years, Rashida Shabbir Trading has successfully penetrated the market for Fast Moving Consumer Good (FMCG).


Meet Shabbir Hussain

Mr. Shabbir Hussain is the founder and managing director of the company. He started his career in Dubai back in 1986 with New Namartod/Al Aqili Distribution LLC as an Assistant Accountant. Being exposed to all the major departments of the company, he was promoted to Sales Manager. 18 years later, he founded Rashida Shabbir Trading. His vision and skills has played a major role in the growth and expansion of the business over the last decade.

Vision & Mission

Our mission statement is to embrace every customer, supplier and employee as a family member and treat each and every one of them with utmost respect and goodwill.

“We at Rashida Shabbir Trading, value profitable growth of our company, through superior customer service, innovation, quality and commitment. We constantly strive to implement the critical initiatives required to achieve Mr. Shabbir and everyone associated to the business’ vision. In doing this, we promise to deliver operational excellence in every corner of the organization and meet or exceed our commitments to the many constituencies we serve. All of our long-term strategies and short-term actions will be molded by a set of core values that are shared by each and every associate.”

– Shabbir Hussain.